Anghami Inc. has established itself as the preeminent music and entertainment audio platform in the MENA region. The company's trajectory toward reshaping the audio landscape continues unabated, with Anghami Studios emerging as a powerhouse within the organization. This in-house production arm seamlessly integrates the potency of sound with brand strategies, leading to a paradigm shift in audio experiences.
Anghami Studios' Exponential Growth and Pioneering Initiatives
An impressive milestone for Anghami Studios has been its staggering 200 per cent Year-on-Year growth. This dynamic division has not only showcased exceptional growth but has also been instrumental in bringing to life over 50 brand stories in 2023. Such accomplishments have solidified Anghami's position as the go-to destination for music and entertainment solutions in the region.
From its inception, the core mission of Anghami Studios has been to curate original music, produce podcasts, and host sessions featuring outstanding talents. The unit's recent growth spurt has significantly contributed to the company's commercial revenue, marking a remarkable 200 per cent YoY increase.
Catalyzing Growth: Innovation and Strategic Collaborations
Anghami's success can be attributed to its robust relationships with talents and its exceptional production expertise. This synergy has enabled the creation of top-tier content while ensuring cost efficiency—a fine balance that has been crucial to its ascendancy.
The genesis of Anghami Studios coincided with the COVID-19 pandemic, a period where the demand for branded content was burgeoning. Swiftly recognizing this trend, the team capitalized on their production capabilities, breathing life into Anghami Studios.
The inaugural project—a poignant song for PepsiCo during Ramadan—served as a testament to the transformative power of music, resonating deeply with people during a time of social distancing and quarantine.
Diverse Offerings and Industry Leadership
Anghami Studios boasts a diverse array of products, ranging from songs and podcasts to sonic branding and live gigs. This versatility not only distinguishes them in a competitive media landscape but also showcases their ability to cater to diverse consumer needs despite pricing constraints.
Leveraging the vast reservoir of data available on Anghami's platform, the production unit has excelled in crafting unique and compelling content, firmly establishing Anghami as an industry frontrunner.
Collaborations and Brand Connectivity
The company takes pride in collaborating with global titans such as PepsiCo, PUBG Mobile, L’Oréal, and Unilever, ensuring that 40 per cent of their customers return consistently. This loyalty is a result of aligning seamlessly with brands' DNA and hero content through ongoing communication strategies.
Branded content, as exemplified by Net-A-Porter's podcast "Game Changers," embodies the integration of brand identity within content seamlessly. This podcast, now in its second season, skillfully weaves the brand into interviews with accomplished women in the region.
Visionary Leadership and Enduring Impact
Ramy Al-Kadhi, Head of Commercial at Anghami, underscores the pivotal role of innovation in propelling revenue growth, emphasizing that it has established a new revenue stream aligned with the brand's identity.
Kamil Abi Khalil, Head of Production at Anghami, echoes this sentiment, highlighting the dedication to empowering brands with compelling voices that forge enduring connections with audiences.
Shaping the Future of Audio Experiences
In the ever-evolving landscape of music and production, Anghami Studios stands as a beacon of transformation, redefining storytelling through a potent audio medium.
Anghami's commitment to continuous growth, innovation, and quality is poised to reshape the industry, inspiring audiences on a global scale and setting new benchmarks in audio entertainment and brand storytelling.
