Sony Music Publishing's recent announcement of its expansion into the Middle East and North Africa (MENA) region through the launch of a new office in Dubai marks a strategic endeavor to capitalize on the burgeoning music market in the region.
Led by newly-appointed Managing Director Dounia Chaaban, SMP MENA aims to leverage the region's thriving music ecosystem by providing a platform for local talent to flourish while offering global exposure to MENA-based songwriters and composers.
The decision to establish SMP MENA aligns with Sony Music Publishing's broader strategy of global expansion and diversification, with a focus on fostering creativity and innovation in diverse music landscapes worldwide.
The MENA region has emerged as a hotbed of growth in the music industry, as evidenced by the IFPI's latest Global Music Report, which highlights a remarkable 23.8% year-over-year growth in the recorded music market in 2022, making it the third-fastest growing region globally. Streaming, in particular, has witnessed unprecedented growth, commanding the highest share of music consumption in the region at 95.5%.
Moreover, the MENA region experienced the highest percentage growth in music consumption globally in 2021, further underscoring its potential as a key market for music industry players.
Sony Music Publishing's foray into the MENA region comes on the heels of similar strategic moves by other major players in the industry. Universal Music Group's recent partnership with DGMC to develop the Middle East's first Music City reflects the growing interest and investment in the region's music ecosystem.
Dounia Chaaban's appointment as Managing Director of SMP MENA brings a wealth of experience in the MENA music landscape, having previously held key positions at Anghami and Believe Music, where she played a pivotal role in artist development and community building.
Commenting on her appointment, Chaaban expressed her excitement about the opportunity to work with Sony Music Publishing to elevate the MENA music industry to new heights. She emphasized the importance of nurturing creativity and unlocking the region's vast musical potential.
Sony Music Publishing's expansion into the MENA region reaffirms its commitment to supporting and empowering local talent on a global scale. With its new office in Dubai and under the leadership of Dounia Chaaban, SMP MENA is poised to play a significant role in shaping the future of the region's music industry.